Five KPIs Every Owner Should Track Monthly

Gross Profit Margin (Revenue – COGS) ÷ Revenue

  1. Net Profit Margin Net Profit ÷ Revenue

  2. Average Accounts Receivable Days (AR ÷ Sales) × 30

  3. Current Ratio Current Assets ÷ Current Liabilities

  4. Owner Pay Ratio Owner Draw ÷ Revenue
    Why they matter: Together they show profitability, liquidity, collection speed, and how well the business supports you.

Clarity Wayfinder Takeaway: Add these five metrics to your month‑end close and watch for trends, not just single‑month blips.

RTL Productions

Head of a boutique marketing firm in Maryland

https://hellortlpro.com
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